Awareness – Social media, SEO, content marketing use panni audience-a attract pannunga.

Interest – Product demos, offers, educational content pottu engage pannunga.

Consideration – Testimonials, reviews, samples kuduthu decision influence pannunga.

Purchase – Discounts, deals kuduthu purchase easy-aakkalaam.

Post-Sales – After-sales pakkava va service provide panni, feedback kelunga.

Tools:

• CRM software: Zoho CRM, HubSpot
• Email marketing: Mailchimp
• Social media: Facebook, Instagram ads
• Lead tracking: Google Sheets, Airtable

Lead Generation: Organic (social media, SEO) & paid (Google Ads, Facebook Ads)

Nurturing: Leads email campaigns, retargeting ads use panni engage pannunga.

Qualification: CRM tools-la (Zoho, HubSpot) lead-oda interest track pannunga.

Closing: Incentives kuduthu, payment easy-a panni, follow-up panni close the sales.

Guerrilla marketing-la low-cost, unconventional ideas use panni strong impact create pannuvom. India-la food product business-ku intha tactics use pannalam:

Tactics:

• Pop-up Stalls: Festivals, local markets, busy streets-la stalls set panni product samples kodunga.
• Public Stunts: Social media influencers invite panni public space-la food-tasting event conduct pannalam.
• Packaging Challenges: Customers product packaging creative-a use panni post pannarthuku contest podunga.
• Flash Sales: WhatsApp-la short-term discounts and offers share pannunga.

Budget illaama growth achieve pannarthukku intha strategy.

Tactics:

• Leverage Social Media: Consistent-a posts, polls, live sessions pottu engage pannunga.
• Influencer Collaboration: Micro-influencers kitta product reviews or recipe collaborations pannunga.
• User-Generated Content: Customers-a encourage panni photos, videos post pannuvaa pannu.
• Referral Programs: Customers-ku rewards or free products kuduthu referral programs create pannunga.

Paid ads illaama leads generate pannurathu.

Methods:

• SEO: Website content-ku relevant keywords (e.g., "best organic snacks in India") use panni rank-a improve pannunga.
• Content Marketing: Blog posts, videos-la recipes, product benefits share pannunga.
• Social Media Engagement: Followers kitta respond panni, relationships build pannunga.
• WhatsApp Marketing: Existing customers kitta offers, updates WhatsApp-la share pannunga.

Pre-set automated emails sequence send pannuvaanga customers-uku.

Strategies:

• Welcome Email: New prospects-ku first welcome email send pannunga about the brand.
• Product Education: Product health benefits, quality patthi emails-la explain pannunga.
• Abandoned Cart Emails: Online shopping cart-la products leave panna reminders anuppunga.
• Seasonal Offers: India-la special events, festivals-ku related offers email pannunga.

Tools: Mailchimp, ActiveCampaign

Brand owner personal brand-a build panna, customers-kitta trust create pannuvaanga.

Strategies:

• Founder’s Story: Own journey food manufacturing-la share pannunga.
• LinkedIn & Twitter: Food and business community kitta engage panni insights share pannunga.
• YouTube,Instagram: Food production process, recipes video form-la reels shorts share pannunga.
• Public Speaking: Local food events, expos participate panni brand visibility increase pannunga.

Strengths: Unique product line (organic snacks), high-quality ingredients, strong local brand.

Weaknesses: Limited distribution, less brand awareness.

Opportunities: Healthy snacks demand India-la increase-a irukku, local retailers kooda partnerships.

Threats: Big competition irukku, raw material costs rise-agardhu, food safety regulations strict-a irukku.

• Website: Shopify la mobile-friendly website create pannunga.
• Social Media: Facebook, Instagram, YouTube use pannunga.
• WhatsApp Business: Customers-oda direct communication-ku WhatsApp Business use pannunga.
• E-commerce Platforms: Amazon India, Flipkart, Meesho-la list pannunga.
• Payment Gateways: Razorpay, CC Avenue use panni payments easy-aakunga.

Intha strategy digital + offline marketing combine panni, food manufacturing business-ku India-la strong growth create panna help pannum.

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