Discover 100 creative guerrilla marketing ideas to make your brand stand out without breaking the bank.
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Chalk Art
Use sidewalk chalk to create eye-catching messages or images related to your brand.
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Pop-Up Performances
Organize a flash mob or street performance with a theme tied to your product.
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Reverse Graffiti
Clean dirt off walls or sidewalks to create branded messages.
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Sticker Bombing
Place creative stickers in high-traffic areas with your brand logo or message
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Interactive Billboards
Design billboards that allow passersby to interact (e.g., touch, QR codes).
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Urban Murals
Commission a street artist to create a mural featuring your product
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Sidewalk Decals
Place removable decals on sidewalks leading people to your business
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Street Projections
Project your brand logo or ads onto buildings at night
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Guerilla Gardening
Plant flowers in public spaces in the shape of your logo.
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Flash Sales
Announce surprise sales with flyers or signs in busy areas
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Pop-Up Shops
Create a temporary store in an unexpected location.
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Product Sampling
Hand out free samples at a public event.
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Street Giveaways
Offer free products to people on the street.
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Event Sponsorship
Sponsor a local event with your branding
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AutoMobile Marketing
Drive around a branded vehicle to advertise an event or sale.
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Street Games
Set up a fun game with your branding.
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Guerrilla Concerts
Partner with local musicians for a surprise outdoor performance.
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Branded Logo Flash
Project your brand by car doors, logo by lights
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Branded Balloons
Release branded balloons at an event.
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Interactive Booths
Set up a creative, engaging booth at fairs or festivals
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Social Media Challenges
Create a challenge that encourages user-generated content
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User-Generated Content Contests
Offer prizes for the best photos or videos featuring your product.
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Meme Marketing
Develop a meme related to your brand and encourage sharing
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Hashtag Campaigns
Launch a unique hashtag and encourage followers to use it.
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Influencer Takeovers
Allow influencers to take over your social media for a day.
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Video Series
Create a humorous or inspiring video series to share online.
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Crowdsourced Content
Ask your audience to contribute ideas for your next campaign.
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Surprise Gifts
Send unexpected gifts to influencers or customers.
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Virtual Flash Mobs
Organize an online event that goes viral.
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Viral Infographics
Create an informative and shareable infographic.
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In-Store Performances
Host a live performance in your store.
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Window Displays
Create eye-catching and unusual window displays.
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Interactive Displays
Allow customers to interact with products through touchscreens.
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Themed Shopping Nights
Host a themed shopping night with special discounts.
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Branded Shopping Bags
Design unique, reusable shopping bags with your logo.
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In-Store Contests
Run a contest with an in-store entry box.
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Free Workshops
Offer free workshops related to your products
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Mystery Shopper Contest
Person hired to visit retail stores as a casual shopper to collect information about the stores, prices and quality of their sales staff
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Product Demos
Set up in-store demonstrations of your products.
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Customer Appreciation Days
Host an event to thank your customers with special offers
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Behind-the-Scenes Videos
Share videos showing the making of your products
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User Guides
Create fun and engaging user guides for your products.
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Brand Mascot
Develop a mascot and create content around it.
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Quizzes
Design a quiz that ties into your product and share it online
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Infographic Stories
Use infographics to tell a story related to your brand.
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Customer Spotlights
Feature your customers’ stories in your content
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Interactive Content
Create interactive blog posts or social media content.
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DIY Projects
Share DIY projects that incorporate your product
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Challenges & Rewards
Start a challenge that customers can participate in for rewards.
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Crowdsourced Ideas
Ask your audience for content ideas.
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Branded USB Drives
Distribute USB drives with your company logo.
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Custom Water Bottles
Give away branded water bottles.
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Branded Apparel
Create and distribute apparel featuring your logo.
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Eco-Friendly Products
Offer reusable bags, straws, or other eco-friendly items with your branding.
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Branded Calendars
Distribute calendars with important dates marked (e.g., sales, events).
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Branded Phone Chargers
Give out chargers with your company name.
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Custom Notebooks
Offer branded notebooks as giveaways.
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Branded Magnets
Design fun, branded magnets.
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Custom PopSockets
Hand out branded PopSockets for phones.
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Branded Pens / Umbrellas
Distribute high-quality branded pens or Umbrellas
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SMS Contests
Run a contest that users enter by texting.
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Branded Mobile Games
Develop a simple mobile game featuring your brand.
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Augmented Reality Experiences
Create an AR experience linked to your product.
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Geo-Fencing Alerts
Send alerts to customers’ phones when they are near your store
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Mobile Flash Sales
Announce flash sales via SMS or app notifications.
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QR Code Treasure Hunts
Organize a treasure hunt using QR codes.
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Mobile Wallpapers
Offer free branded wallpapers for mobile devices.
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App Integration
Partner with a popular app for integrated marketing.
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Push Notifications
Use push notifications to remind users of special offers.
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Mobile Loyalty Programs
Create a mobile loyalty program for repeat customers.
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Guerrilla Pranks and Brand Gifts
Plan a harmless prank that captures attention surprise with brand gifts.
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Guerrilla Statues
Place statues of your product or mascot in public spaces.
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Public Art Projects
Sponsor a public art installation that relates to your brand.
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Guerrilla Film Screenings
Organize an unexpected screening of a branded film or ad.
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Unusual Product Placement
Place your product in unusual but relevant locations
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Charity Events
Host or sponsor a charity event with your branding.
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Branded Food Trucks
Operate a food truck with branding and product samples
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Public Interactions by brand
Engage in public stunts that involve direct interaction with passersby.
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Fake Protests
Stage a humorous “protest” related to your brand.
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Celebrity Look-Alikes
Hire celebrity look-alikes to endorse your product in public.
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Viral Giveaways
Create a giveaway that encourages participants to share online.
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Live Streaming
Host live streams where you discuss your product or service.
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User-Generated Content Platforms
Build a platform where users can share content related to your brand.
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Virtual Reality Experiences
Develop a VR experience tied to your product.
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Web-Based Games
Create an online game that incorporates your branding.
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Branded Filters
Develop custom filters for social media platforms like Snapchat or Instagram.
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Online Scavenger Hunts
Organize a virtual scavenger hunt that leads participants through your website.
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Digital Easter Eggs
Hide special offers or surprises on your website.
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Creative 404 Pages
Design a fun, branded 404 error page.
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Collaborative Content
Partner with other brands for joint content creation.
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Pop-Up Experiences
Create temporary, immersive brand experiences in unexpected locations.
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Interactive Public Installations
Build a public installation that people can interact with.
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Branded Photo Booths
Set up a photo booth with props and branding.
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Street Art Exhibitions
Organize an outdoor art exhibit featuring your product.
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Public Art Contests
Hold a contest for the best public art related to your brand.
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Unexpected Giveaways
Surprise people in public spaces with free products.
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Public Transport Ads
Advertise on buses, trains, or even rickshaws in a creative way.
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Branded Furniture
Place branded benches or seating in public areas.
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Surprise Upgrades
Partner with a local business to surprise customers with free product upgrades.
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Interactive Projections
Use technology to create interactive projections on buildings or public spaces.
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